Privacy Policy
RedLock Capital Partners LLC Privacy Policy
Last Updated: August 18, 2026
RedLock Capital Partners LLC (“RedLock,” “we,” “us,” or “our”) respects your privacy. This Privacy Notice (“Notice”) describes how we collect, use, disclose, and otherwise process information that identifies or can reasonably be associated with an individual (“Personal Information”) when an individual visits this website or communicates with us through this website (collectively, the “Site”).
Personal Information We Collect
We may collect Personal Information that you voluntarily provide when you contact us through the Site or communicate with us by e-mail. This may include your name, business or organization, email address, telephone number, the subject and content of your inquiry, and any other information you choose to provide.
When you use our Site, we may automatically collect certain technical and usage information, including your Internet Protocol address (IP Address), browser type, referring URLs (e.g., the website you visited before coming to our Site), domain names associated with your internet service provider, and any other information regarding your interaction with our Site. For more information about our use of cookies and other tracking technologies, please see the “Cookies and Other Tracking Technologies” section below.
How We Use Personal Information
To the extent permitted by applicable law, we use Personal Information to:
- Operate, maintain, administer, and secure the Site;
- Respond to your questions, requests, and other communications;
- Understand how visitors use the Site and improve its operation and content;
- Detect, investigate, and prevent security incidents, fraud, or other unlawful activity;
- Maintain appropriate business and compliance records;
- Comply with applicable laws, regulations, legal processes, and governmental requests;
- Protect the rights, property, safety, and security of RedLock, its personnel, its members, Site visitors, and others; and
- Fulfill another purpose disclosed to you when the information is collected or with your consent.
How We Disclose Personal Information
We may disclose aggregated information about our Site visitors, and information that does not identify any individual, without restriction.
We may disclose your Personal Information with your consent or in the following circumstances:
- Employees and Other Personnel – We may share Personal Information with our employees and personnel (such as contractors) who have a need to know the information for our business purposes.
- Affiliates and Subsidiaries – We may share Personal Information within our family of companies for their and our business purposes.
- Service Providers – We disclose your Personal Information with the service providers that we use to support our business, including but not limited to, website hosting providers and other technology providers.
- Ad Tech Companies and Other Providers – We may share or make available limited Personal Information (such as a mobile device identifiers) with ad tech companies and other online service providers.
- Legal Obligation or Safety Reasons – We may disclose Personal Information to a third party when we have a good faith belief that such disclosure of Personal Information is reasonably necessary to (a) satisfy or comply with any requirement of law, regulation, legal process, or enforceable governmental request, (b) enforce or investigate a potential violation of any agreement you have with us, (c) detect, prevent, or otherwise respond to fraud, security or technical concerns, (d) support auditing and compliance functions, or (e) protect the rights, property, or safety of RedLock, its employees and clients, or the public against harm.
- Merger or Change of Control – We may disclose Personal Information to third parties as necessary if we are involved in a merger, acquisition, or any other transaction involving a change of control in our business, including but not limited to, a bankruptcy or similar proceeding. Where legally required, we will give you notice prior to such disclosure.
- Other – We may disclose Personal Information to third parties when explicitly requested by or consented to by you, or for the purposes for which you disclosed the Personal Information to us as indicated at the time and point of the disclosure (or as was obvious at the time and point of disclosure).
Cookies and Other Tracking Technologies
We and our service providers may use cookies and similar technologies to collect usage and browser information about how you use our Site. The technologies we use for this automatic data collection may include cookies and web beacons that permit us to verify system and server integrity and generate statistics around the popularity of certain content. We process the information collected through such technologies, which may include or be combined with Personal Information, to help operate certain features of our Site and help us better understand the features of our Site that you and other users are most interested in.
Website Analytics – We use analytics services that use cookies and other technologies that collect your Personal Information, to assist us with analyzing our Site traffic and site usage to optimize, maintain, and secure our Site and inform subsequent business decisions (including, e.g., advertising). These include, but are not limited to, Google Analytics. To learn more about how Google uses data, visit Google’s Privacy Policy and Google’s page on “How Google uses data from sites or apps that use our services.” You may download the Google Analytics Opt-out Browser Add-on for each web browser you use, but this does not prevent the use of other analytics tools. To learn more about Google Analytics cookies, visit Google Analytics Cookie Usage on Websites.
Cookie Choices – You can change your cookie preferences by updating your preferences on our Site or by customizing your browser settings to refuse all or some browser cookies. If you disable certain cookies, please note that some parts of our Site may not function properly. These settings may be lost and require reconfiguration if you delete your cookies.
Retention of Personal Information
We retain Personal Information for as long as reasonably necessary to fulfill the purposes described in this Notice, including responding to inquiries, maintaining appropriate business records, satisfying legal or regulatory obligations, resolving disputes, and protecting or enforcing our rights. The applicable retention period may depend on the nature of the information, the purpose for which it was collected, the nature of our relationship with the individual, and applicable legal or regulatory requirements.
How We Protect Personal Information
We maintain administrative, technical, and physical safeguards designed to protect Personal Information against accidental or unlawful destruction, loss, alteration, access, disclosure, or use. No method of transmission over the Internet or method of electronic storage is completely secure. Accordingly, we cannot guarantee the absolute security of Personal Information.
Children’s Privacy
We do not knowingly collect or solicit any Personal Information from children, as defined under applicable law, without verified written parental consent. If we learn that we have collected Personal Information from a child, we will promptly take steps to delete that information.
Links to Third-Party Websites
The Site may contain links to websites operated by third parties. This Privacy Notice does not apply to third-party websites or services, and we are not responsible for the privacy, security, or other practices of third parties. We encourage you to review the privacy notices applicable to any third-party website you visit.
International Use
If you are visiting our Site from outside of the United States, please note that our Site is hosted in the United States. Where permitted by applicable law, we may transfer Personal Information to the United States and other jurisdictions that may not be deemed to provide the same level of data protection as your home country, as necessary for the purposes set out in this Notice.
California Residents
Under California Civil Code Section 1798.83, individual customers who reside in California and who have an existing business relationship with us may request information about our disclosure of certain categories of Personal Information to third parties for the third parties’ direct marketing purposes, if any. To make such a request, please contact us at Inquiry@whicollective.com. Please be aware that not all information sharing is covered by these California privacy rights requirements and only information on covered sharing will be included in our response. This request may be made no more than once per calendar year.
Your Privacy Rights and Choices
Depending on where you reside and subject to applicable exceptions, you may have rights regarding your Personal Information, such as the right to request access to, correction of, or deletion of certain Personal Information. To submit a privacy-related request, contact us using the information provided below. We may need to verify your identity before completing a request. We will respond to requests as required by applicable law. You may choose not to provide Personal Information through the Site. However, we may be unable to respond to an inquiry if you do not provide sufficient contact information.
Changes to this Notice
Please note that we may modify or update this Notice from time to time, so please review it periodically. If we make material changes to how we treat Personal Information, we will notify you according to applicable law. Unless otherwise indicated, any changes to this Notice will apply immediately upon posting to our Site. You are responsible for periodically visiting our Site and this Notice to check for any changes.
Contact Us
For questions about this Notice or our handling of Personal Information, please contact us at:
RedLock Capital Partners LLC
1 North Wacker Drive
Chicago, Illinois 60606
Email: Inquiry@whicollective.com